Mobile App Strategy

The web revolution has already created the next generation of famous and giant companies like Amazon, eBay, and Google. But today mobile is helping to create the new generation of giant like Zynga, Facebook, Twitter, Groupon, and Whatsapp, which have reached multi-billion dollar valuations in half the time of their predecessors and that too without an IPO.

Today thinking of an online business without a mobile app is like diluting your own market share. Hence the only way to secure your place within this rapidly increasing competition is to have a proper

mobile app strategy

. Building a mobile app or program without a mobile strategy is like going into sea without a life jacket.

We, at PROVAB TECHNOSOFT, are helping our clients to come up with an accurate and effective mobile plan, which can make their product a brand in the market. We help our clients to develop an itinerary for their business journey so that their project development and deployment gets a productive meaning. Some companies start the app development first and later they realize their mistake. But here, in PROVAB, we give our first priority to the strategy development as it not only saves time and money but significantly increases the likelihood of the project success.

The key components of mobile app strategy are as following:

Mapping of the user experience
Incorporate developer empowerment
Build in casting mechanisms

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IT INFRASTRUCTURE

GOOGLE CLOUD MESSAGING, MAKE THE MOST OF IT

Google Cloud Messaging (GCM) is a free service for sending messages to Android devices. GCM messaging can greatly enhance the user experience. GCM can support up to 1,000 recipients for a single message. This capability makes it much easier to send out important messages to your entire user base. Often, GCM messages are meant to be a tickle, or indication to the device that there's fresh data waiting on a server somewhere. However, a GCM message can be up to 4kb in size, so sometimes it makes sense to simply send the data within the GCM message itself, so that the device doesn't need to contact the server at all.

When using GCM as an indicator to the device that data needs to be downloaded from the server, remember you have 4kb of metadata you can send along to help your application be smart about it.

IMPLEMENTING ADAPTAIVE UI FLOWS ON ANDROID

Depending on the layout that your application is currently showing, the UI flow may be different. For example, if your application is in the dual-pane mode, clicking on an item on the left pane will simply display the content on the right pane; if it is in single-pane mode, the content should be displayed on its own.

Some actions may have a different result depending on the current layout. For example, in the News Reader sample, clicking on a headline from the headlines list opens the article in the right hand-side pane if the UI is in dual pane mode, but will launch a separate activity if the UI is in single-pane mode. Likewise, if the app is in dual-pane mode, it should set up the action bar with tabs for navigation, whereas if the app is in single-pane mode, it should set up navigation with a spinner widget.